Email marketing campaigns allow you to send automated marketing emails to customers who have abandoned their shopping carts without making a purchase. The automated emails can offer priority codes to customers offering them a discount if they complete their purchase, and can also contain links directly back to the customer's existing shopping cart. To set up an email marketing campaign, follows these steps:
Create any priority codes that will be used with the campaign. If you want to limit the priority code so that it can only be used with a campaign, be sure to check the "Email Campaign Only" checkbox when setting up the priority code. See Priority Discount Codes for more information.
Create the mailing(s) for the campaign. A campaign can have up to two mailings sent. See Creating Custom Mailings for more information on creating these mailings.
From the main menu, select Authors-->Cart Options, then click "Edit"
At the bottom of the page are the fields for configuring the campaigns.
Check the "Email Campaign Enabled" checkbox to enable the campaign. When this is checked, an automated process will begin automatically sending out campaign emails daily.
Set up the first mailing by setting the "Campaign 1 Look Back Days" field to the number of days since a cart is abandoned that the first email should be sent, and then choosing the mailing from the "Campaign 1 Mailing" drop down.
If using a second mailing, set it up by setting the "Campaign 2 Look Back Days" field to the number of days after the first mailing is sent that the second email is sent, and then choosing the mailing from the "Campaign 2 Mailing" drop down. If you are not using a second mailing, leave the "Campaign 2 Mailing" drop down set to "None".